Blog Posts

What Marketers Need to Know About Artificial Intelligence and Augmented Reality

In the past 5 years, technology has revolutionized how marketers interact with their customers. Now, you’ve got access to advanced software and customer data for more relevant, targeted and engaging marketing. No wonder that 50 to 65% of executives expect to spend more on marketing technology in the coming year. But, what if I told you that we’re only at the beginning? In the next 5 years, marketing is going to make a huge pivot- probably almost unrecognizable from its current

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4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign

A well executed AdWords Search Campaign can take your business to the next level. However, if you’ve been running AdWords Search Campaigns for a while now, but feel as though your results aren’t improving – this blog post is for you. That’s because today, we’re going to take a look at the tactics that you can use in order to improve the performance of an AdWords Search campaign. We’ll go through a variety of strategies that you can put into action,

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How to Fine Tune Your Facebook Video Campaign

Video consumption on Facebook is rapidly rising. In fact, there has been 50% growth in the amount of video that is being consumed on Facebook. If you’re a savvy marketer, there’s a good chance that you’re already aware of the power of using video, as a means of reaching your ideal customer on Facebook. So much so, that you may even be currently running some Facebook Video Ads. However, after running your Video Ads for a period of time, you might

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10 Free Yet Overlooked Google Tools For SEO Professionals

Do you consider yourself an SEO professional? Are you an online business owner who’s interested in this form of marketing? If you have any interest in search engine optimization, there’s no time to sit back and wait for the competition to pass you by. Instead, you need to be proactive, implementing the best tools, tracking your progress and staying current with search engine changes. In the past, I’ve discussed a variety of tools that you can use to boost your

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A/B Testing Made Simple: 4 Optimization Blunders to Avoid

Congratulations! If you’re considering working on conversion optimization for your website, then I’ll assume that you’ve built healthy traffic to your site. Most websites never get past a few hundred visitors a day. But, after giving yourself a pat on the back, let’s get back to the task at hand. You’re worried that your website is underperforming. And, you want to fix the places where money is leaking. A/B testing is the first obvious step. It helped President Obama raise

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A Picture Says a Thousand Words: 10 Ways to Make Your Blog Visually Appealing

Do you include high quality images in some or all of your social media updates? How about your blog posts? In the past, I’ve talked quite a bit about how to create graphics for social media. I strongly believe that the use of images in blog posts is beneficial for two reasons: It gives you the opportunity to provide more information, such as through infographics and screenshots. It helps improve audience engagement, thus keeping readers on your blog for a

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How Google Hummingbird Really Works: What We Learned by Analyzing 9.93 Million Words of Content

Search algorithms are super complicated. Our task as SEOs is to figure them out. It’s not easy, especially since Google uses more than 200 ranking factors. And, Google isn’t going to just tell us how they rank sites. So, we have to figure it out. How do we figure it out? With data — lots of data. What you’re reading now is one of the biggest data-driven studies on the subject that I’ve ever done. My goal was simple. I wanted

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We Analyzed 203,900 Data Points to Answer the Question: Do Keywords Matter?

Every SEO knows what it’s like to do “keyword research.” The process goes something like this: Make a list of important topics. Write important keywords under each of those topics. Plug the list into Google Keyword Planner to get data and other ideas. Rinse, Repeat. What if I told you that this process is a waste of time? What if I told you that your focusshould be on topics, not keywords? You probably already know that keyword research doesn’t matter

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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

When I started off my career in SEO, I was 16 years old. And, just like most 16 year olds, I didn’t worry much about “consequences.”  In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive. When I started off my journey into the world of SEO, I didn’t worry about Google’s rules… I just did whatever I wanted. If you fast

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